If the article simply refers to the president as “the president,” its attitude is deliberately neutral, as if the text refuses to “take sides.”ĭetermine whether norms are held by a culture or a sub-culture.However, if the president is described as “the leader of the free world,” the attitude is respectful and even reverential.If the text describes the president as “the goofball in the Oval Office,” the attitude is sarcastic and critical. For example, say you're looking at a piece of political journalism about the president.Look for tone words to help you figure out what the author is trying to convey.Then, consider what they might suggest about the tone of the piece. As a first step, circle all of the adverbs and adjectives in the text.Ask yourself: What specific tone or attitude are these words conveying? X Research source Whether it's intentional or not, word choices can show the way an author feels about the subject of the text. Start your CDA at the most specific level: look at the words of your chosen text. Students are also expected to get acquainted with and learn how to use qualitative data analysis programs, such as NVivo, (Atlas.ti (fs/QCA (), or UCINET (for words and phrases that reveal the text's attitude to its subject. The following topics are covered in this course in 5 consecutive weeks: (1a) qualitative “versus” quantitative research (1b) measurement and operationalization in qualitative research settings (2a) data collection: interviews, documents, observation, data bases, and more (2b) data analysis: data reduction, causal inference, and qualitative data analysis software (NVivo, Atlas.ti, UCINET, QCA) (3a) ethnography (3b) grounded theory methods (4a) case study methods (4b) content analytical methods and discourse analysis and (5) capita selecta.Ĭentral to this course is that students acquire an advanced understanding of the qualitative research process in general, and of several commonly used qualitative research designs in particular.
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